You Built It. Why Didn’t They Come?

You know that God has given you a very specific and unique set of gifts and talents. Nobody else can do what you do, the way you do it. And you know in your heart, your gifts are meant to be shared with the people who need what you have to offer.

You know that you have the ability and a burning desire to change – not just your life, but the lives of others as well. Your light was not meant to be hidden – you are supposed to be out there shining.

So you launch your business believing success is inevitable, because…

“If you build it, they will come,”

So you build a gorgeous website to showcase your dream business and you wait, but… nobody comes.

Then panic sets in and you second guess your layout, tweak your website, refine, and polish your offerings and still – nobody comes.

That’s when you start to realize “If you build it, they will come,” is flat out bulls**t. It’s a deceptive little misquote that has a ton of business owners wondering why they have no clients or customers for their products and services.

There are several popular phrases in the “Business Inspiration” category that are misleading, but I think this one is the worst.

It’s a trap that plays on our desire to believe that once we’ve done the work required to perfect our skills, create products, courses or services then all that’s left to do is be brave enough to put it out there.

The truth sounds more like:

Do not build it, unless you are doing the inner work required to clear, love, heal, rebuild, and nurture yourself. Don’t build it until you are prepared to continue clearing, loving, healing, and nurturing yourself

EVERY. SINGLE. DAY.

If you don’t know how – learn – or hire someone who can help you.